Crafting Your Customer

A class by Lizzie Brough
Events & Growth, HeySummit

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About this class

So you love the idea of making a summit, but where do you start? Like all business, you start with a customer. One single customer. In this first session, we'll work through crafting a customer persona together. After that, we'll start discovering more information about that customer, and answer the who, what, where, when, and why. Next, we'll look at different pricing options, and creating your ideal customer flow.

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