You have your core customer and you know how to maximize their conversion. Now, it's time to think about the value you're going to bring them. We'll go over the considerations you'll need to think about when identifying speakers. We'll outline how to figure out what types of speakers are appropriate, what their motivations are, and how to find them. We'll also review how you can use HeySummit how to maximise your speaker engagement and convert more of their network to Summit attendees by using the powerful Speaker Management features in the HeySummit platform.